End-to-end -> data crawling, scraping, parsing, collecting, cleaning, reconciliation between multiple sources, storing, creating APIs, querying, analysing, coming up with new hypotheses about variables that can affect and hence predict people's behavior, lather, rinse, repeat! And scaling as we grow. Sounds like fun right? Each part of that previous sentence can be something individuals specialise in, in boring, bigger companies. We want people who can do it all. Or learn the parts they don't know how to do on the fly, who can and want to learn new shit in real-time while on the job.